This is a recurring segment, with a recently-updated title, "Simple Answers," where I gather the questions I come across on the internet in a given week, and provide a straightforward answer.
This week's question again addresses the summer movie glut. It's all franchises. There are almost no original stories anymore, except maybe the sensational Pacific Rim, which is fast becoming a faded memory.
You may wonder why the movie market has come to rest in this weird, unoriginal landscape. The answer is simple: