It's not technically anybody's fault that corporate-sponsored escapism has become a team sport in 2017. It's just what happens when a sub-demographic like the Xillennials (that's the folks in their mid-30s with living memory of the 1980s) were raised by aggressive, cruel marketing campaigns.
Sega against Nintendo. Boys against girls. Kids against their parents.
Now we have a half-dozen movie franchise shared universe vehicles to side with or against. While Marvel's MCU has succeeded up to this point, the Warner Bros. and Universal copycats are dying on the vine.
How'd they botch it...?