Alex Crumb

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Speaking In Tongues: Making Sense Of The Internet's Weird, Sad Twin-Language

Written by: Alex Crumb | Follow on: Twitter, Facebook

Published: May 27, 2016 12:00:00 PM

two-statues.pngBi-partisanship is bad enough in America, and in the world, thanks to the wedge issues Republicans jammed into their palms in the early 2000s, and along with that, the need for subtlety was dragged down to the ocean floor. Combined with written information's ultra-proliferation, and non-empathetic interaction rising at roughly the same time, we've arrived at an Internet with its own weird, sad twin-language.

The need for singular, specific words lessened, as there were fewer states of mind we were capable of properly conveying via the internet's dominant, limiting pathways. There was no need to mold words together into thoughtful exercises that may exercise a reader, too. The internet defined its own shorthand lexicon and repeated the words and phrases until they were sub-cultural memes, a streamlined text-form communication fit for the medium.

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Topics: online etiquette, technology

How To Write About Dread

Written by: Alex Crumb | Follow on: Twitter, Facebook

Published: May 26, 2016 12:00:00 PM

a-slanted-tower.jpgDuring my younger years, I would sometimes drive eight hours a day through the empiness of rural New Hampshire, interviewing for jobs. Writing that sentence fills my mouth with tasteless loneliness.

I had a few things to occupy myself: the ultra-long ambient Nine Inch Nails album, "GHOSTS I-IV," released earlier that year, a jar of iced coffee brewed from my own recipe, and Stephen King novels on audiobook.

And dread. Youthful, livid dread that my life might die on the vine. The Stephen King audiobooks didn't help that, but I realize I had immersed myself in the frantic mind of a creative soul, who knew the feeling.

Stephen King's The Dark Tower series put its arm around my shoulder, and through a hitched-up grin, it said, "You and I are gonna be great friends." That was how I met evil.

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Topics: how to write

How To Write About A Boring Topic

Written by: Alex Crumb | Follow on: Twitter, Facebook

Published: May 25, 2016 12:00:00 PM

golden-party-turtles.jpgAre you staring down into a big barrel of boring? Probably wish there were fish in that barrel. At least then you'd have a live target.

Instead, you've been tasked with ladeling that gray slop onto a paper, a report, a blog post, or a project. You need to write about a boring topic. Your body is resisting the task. Writing about a boring topic is emotionally taxing.

Know what else is boring? Running.

Who here disagrees? Who thinks running is most certainly NOT boring?

But people still have asked me how to write about boring topics throughout my professional career. Regardless of which side you take on that topic, you'd likely agree that somebody, somewhere, could write about recreational running and make it interesting. Somebody cares enough about it, knows enough about it, and knows the audience well enough to keep it sharp.

That's the secret.

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Topics: how to write

Free Books — Why Your Marketing Needs a Target Audience

Written by: Alex Crumb | Follow on: Twitter, Facebook

Published: May 24, 2016 12:00:00 PM

lindsey-painting-6.jpgWho are you talking to? You're preparing something creative, YouTube videos, free books, original songs, paintings, and in your obsession and self-centeredness, you only rarely considered its audience.

Or, perhaps you considered them for the wrong reasons: you imagined your parent, or sibling, teacher, or work colleague: opinions you value, or at least are familiar with.

Trouble is, there might be five to ten individuals on earth whose opinions on YOUR work that you could accurately guess. You guess them because you know them as people. You know them better than you know your own WORK. Considering you can guess them so accurately, their usefulness wanes, because it already lives inside you.

Whether negative or positive, the only audience you can consider are the people close to you.

You need a target audience. You need to know your target audience.

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Topics: free books

What Are The Implications Of Amazon Echo, Google Home, And Other Voice-Activated Assistants?

Written by: Alex Crumb | Follow on: Twitter, Facebook

Published: May 23, 2016 12:00:00 PM

io16-logo.jpgI am divided on whether to accept the voice-activated future that RoboCop promised me from its chromed-out Reagan-esque heckscape. The movie was a satire, I suppose that should be all the warning required.

Google has announced a deluge of more learning algorithms built into in-home speakers and chat-apps at their I/O 2016 convension. This is their big move, a heave of lunar gravity set to move ocean tides, and all who float upon their ocean. They already possess a thousand-million bits of data on consumers. So what's this mean?

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Topics: technology, marketing

The Call of Duty: Infinite Warfare Trailer Is One Of The Most Disliked YouTube Videos In History, And That Doesn't Matter

Written by: Alex Crumb | Follow on: Twitter, Facebook

Published: May 20, 2016 12:00:00 PM

infinite-warfare-titles.gifThe Call of Duty: Infinite Warfare trailer was posted to YouTube on May 2, 2016. By May 17, 2016, the trailer was the second most-disliked video on YouTube, totaling 2,415,670 "dislikes" on nearly 23.5 million views, as of this writing on May 20.

This current negativity means nothing. It will not change the game. It will not upset sales. All because of one simple reason.

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Bayonetta Teaches Us How To Write About Sex-positive Women Characters In Video Games

Written by: Alex Crumb | Follow on: Twitter, Facebook

Published: May 19, 2016 8:37:00 AM

bayo-gun-feet.jpg

You will face a vicious argument from weeping baby-boy-men if you imply women unjustly endure an ultra-honed discrimination in all media formats. It's bad in movies and TV. It's bad in the technology industry. It's bad in the video game "industry." For every piece of advice dealt out to women to keep from avoiding harassment like "just wear a fake engagement ring," there's no mention that instead, men should stop being gutless monsters who probably hate and fear their own mothers.

How does a man engage on this topic? We need to be taught, sadly, how to write about women in games. Bayonetta is going to teach us.

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Topics: how to write

How To Write About Geek Culture

Written by: Alex Crumb | Follow on: Twitter, Facebook

Published: May 18, 2016 11:24:00 AM

are-you-the-creator.gifGeek culture is made up. It's a brass-knuckled money-grab executed by men of excessive monetary value aiming their cash-lust at a nostalgic generation's disposable income. It's consumerism channeled through a marketable antithetical taste. It's also only as real, or fake, as "sports culture" or "yard-maintenance culture."

Geek culture needn't define you -- if it does, "the terrorists win," as the former-President, and unprosecuted war-criminal, George W. Bush, used to say.

You can buy into geek culture, the same way you can buy into any other culture, considering money is forever a demonstration of good taste. With money, comes a market, so you may wonder how to write about geek culture?

I'd rather drink poison than participate in what a balance sheet calls "geek culture." Its most visible organs are slithering, baby-mutant appendages, whacking at anyone who would get close. This is a defense-mechanism that the geek no longer needs. Geek culture needs a reboot.

How can we steer this ship?

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Topics: how to write

Things To Do During Your Morning Commute On Public Transit

Written by: Alex Crumb | Follow on: Twitter, Facebook

Published: May 17, 2016 12:00:00 PM

100-years-of-solitude-cover.jpgThe commute has not been eliminated from business. We still live in one place and work in another. We still wake up in the morning and move to that workplace almost at the same time as everyone else doing the same. We still step on and over one another on this twice-daily journey on overcrowded roads and quintuple-undersized public transit buses and trains.

Commuting, in the words of my grandfather, is as fun as goblins nipping at your balls.

We still must do it because of puritanical expectations within our society that demand we all be inconvenienced at the same time like our pastoral ancestors. The living-death of America's urban rail systems is a conversation for another day because today, I want to talk about the momentary solutions to commuting.

These aren't fixes for city planning. These aren't apps that hack your commute. These are just things to do when you're stacked like a sausage in a package on a truck heading for someplace you hate.

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Why Shared Universe Stories Work

Written by: Alex Crumb | Follow on: Twitter, Facebook

Published: May 16, 2016 12:00:00 PM

snap-pack.pngI envision a group of four friends. They are standing outside a movie theater. The year is, let's say, 1991. They discuss the opportunity to see the just-released Terminator 2: Judgment Day.

The first friend says, "I loved The Terminator. This is the sequel."

The second friends says, "It's supposed to be the most expensive movie ever made."

The third friend says, "I love Arnold Schwarzenegger. I'll see anything with him in it."

The fourth friend says, "Wait, what is this movie? I haven't seen Terminator 1. Is this the same one wheer Arnold goes to Mars?"

The first friend says, "No, it's Terminator. He's a robot from the future."

The fourth friend says, "I'm already confused. The future? Did he come back in time from The Running Man?"

The second friend says, "No, it has a way huger budget and better special effects than The Running Man."

The fourth friend says, "I won't know what's going on though."

The third friend says, "It has Arnold!"

The fourth friend says, "So does this take place after Predator 2? I didn't get why Arnold wasn't in that one. Where did he go after Predator 1?"

The first three friends cannot persuade to the fourth friend why they should see Terminator 2: Judgment Day. They do not see the movie.

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Topics: shared universe

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