
It's not technically anybody's fault that corporate-sponsored escapism has become a team sport in 2017. It's just what happens when a sub-demographic like the Xillennials (that's the folks in their mid-30s with living memory of the 1980s) were raised by aggressive, cruel marketing campaigns.
Sega against Nintendo. Boys against girls. Kids against their parents.
Now we have a half-dozen movie franchise shared universe vehicles to side with or against. While Marvel's MCU has succeeded up to this point, the Warner Bros. and Universal copycats are dying on the vine.
How'd they botch it...?

There a great difference between movies released in the summer movie "season" and movies that are emblematic of the summer season. Movies that embody that summer mood. These are movies you always watch when the season is making you jump.
The modern world demands we manage our time. When you sit in a tiny room opposite a person interviewing you for a job, they're going to ask you how well you'll deal with the demands of time.
I'm sorry, I've done the math. It's solid.
Taking the planet's hyper-fast globalization into consideration, we must face facts that clear communication across all available channels is already a critical survival ability for humans.
Have you felt this: you've just written a piece of original fiction you stare up at it on the page, curious if you've violated a critical rule of storytelling?
There's a marked difference between movies released during the summer and movies that are emblematic of the summer season. Movies that live in that summer mood. There are movies that make seasonal sense to watch during certain times of year.