Someday soon, this generation of hyper-intelligent, semi-employed, well-adjusted weirdos won't have the money to buy tickets to the next Avengers movie.
But let's not bury the lede:
Free books are coming.
What? Yeah, buckle up, ya'll. It's unavoidable. As popular culture becomes a self-consuming snake where the fanbase can no longer foot the bill to participate in the lowest-common denominator zeitgeist, votes will be cast with wallets, and it's just going to be diligent, thrifty tastemakers and free books...