The audience deserves sincerity
Communication is writing's basic challenge. Can you, the writer, communicate your thoughts to an audience? It may be a sonnet, meant for an audience of one. It may be a garbage disposal installation manual, meant for an audience of twenty-thousand.
It may be a blog post addressing simplicity and sincerity in writing, meant to detail a writer compensating a reader for their time.
Straightforward, honest writing is a craft you must learn.