At the time of this writing, the United Kingdom has voted by a margin of 52% to 48% to leave the European Union. As far as I can figure, the motivation to do so was because aging racists were afraid of immigrants.

This is troubling because the country that invented Peter Pan, Harry Potter, and Bilbo Baggins has decided to age horribly, kill magic, and stay isolated in the Shire.

I lived in Scotland for a little while. Ask a Scot if they're British and the least that they'll do is laugh at you, so I won't pretend I've lived in Britain, but I technically lived in the United Kingdom, as it was. As an American in the early 2000's, well into the Bush administration, and months after Hurricane Katrina left a city of predominantly non-whites to die, I understood that isolationism and rejecting our planet truly is death.

Ghost Little is built on simple principles:

• Transparency
• Everything counts
• Build invitations for all tastes
• Free books to get folks in on the worlds

When you think about how a modern person consumes media, and the idea that you want as many modern people as possible laying eyes on your work, your creative process changes. I didn't get into the promotional phase for Ghost Little and wipe sweat off my forehead, thankful that I had written 5 different entry-points via 5 different genres just by coincidence.

It began on the product level. The shared universe is the product. The free books themselves are the invitation in.

As fun as it was to write about the expert craftsmanship of the threads weaving the Avengers movies together, that wasn't an accident.

If you are going to build any product, determining the intended audience is step one. Then the inbound offers create themselves.

In November 2016, Ghost Little will be six years old. Of course, when I began writing it, I had no plan. The site was created on Blogspot before migrating over migrating over to the HubSpot platform in March 2012.

Again, neither the site nor the blog had a purpose. I never studied the traffic. It was purely an exercise, like going to the gym to feel better in one's body.

On November 18, 2014, I posted The Only Perfect Review Of Destiny On The Internet, a 7455 word planet-cracker, before putting the site on indefinite hiatus because I had no idea what else to do.

Once again, the site continued to have no spoken purpose, other than to satisfy my own curiosity. Two and a half years of weekly blogging earned me about 3000 monthly site visits.

On March 23, 2016, I took the site down and rebuilt it in its current form. Here is why:

I had to go into a meditative state following last Sunday's Game of Thrones episode. I needed a come-down after what can best described as a heck-gasm. That's a pretty rough way to end the weekend.

I guess it's just how we roll now. Tragic, greusome, cynical, delusional, and dare I summon a made-up term, "Snyderian?" Everything is horrible. All of it is true. The pendulum swing between the smile-pop curated playlists on Spotify generates upwards of 13 g's as it hurls over to a common Facebook feed, before its return journey to the navel gazing and vacation-envy on Instagram.

Then it's back to HBO Go and Amazon Prime for Game of Thrones and Mr. Robot to tell us we are a hopeless people.

This is a recurring segment, "Whiny Questions, Simple Answers," where I gather the whiniest question I come across on the internet in a given week, and provide a straightforward answer.

This week's question concerns the recently-announced The Legend of Zelda: Breath of the Wild.

While its E3 demo is well-received, some are irked by its praise in comparison to western RPGs of late, The Elder Scrolls V: Skyrim most of all.

Ages ago, when the world only knew of the iPhone 4, or 4S, perhaps, people would ask you for your ideas in an elevator pitch. A whole elevator ride? You have the person trapped in a box with you for roughly 10-30 seconds? And the only thing they can do is listen to you describe something?

Those jerks had it lucky. Try writing arresting Facebook page copy for a visitor who already has extra browser tabs open, their phone vibrating with text alerts, and the Spotify app open to a song they like, but don't LOVE.

Mine was a remarkable exercise. Here's how to write for your Facebook Business-page...

I've talked about the acting methodology for Ghost Little's universal story structure. It borrows from how Pixar builds its movie plots, with a few modifications. That's how everything clicks at a high altitude for the story. Lower down though, I've implemented something else: the Dan Harmon Story Circle.

Each chapter in each book begins with an outline governed by a story circle. It's worked to great effect, in particular with introductory chapters, which are self-contained stories by design, as well as each book's starting point.

I'm also using this tool to elevate the offer of free books to invite new readers into the story-sphere. 

However, just as I'm working on a modified Pixar story structure, I want to see if there's anywhere Harmon's story circle should be changed.

You've stared down the barrel of your Facebook timeline. You've felt the blood hot in your fingertips. Awareness has to be spread. It's an election year. Election years are horrible. People without the mental fiber to form thorough thoughts give way to medieval skull bludgeoning. The effort is simpler. The effect is similar. It works great on Facebook, too!

It's a waste. Not a total waste. Keeping atrocities top of mind, and who is responsible for them, is vital for remembering who the villain is. Social media does its job there.

But how can we assure the proper people receive the proper message?

Let's run an exercise.

If you're a functioning adult with a heartbeat (and if you're a functioning kid with a heartbeat, congratulations for getting this far), you can glance to the top of this page and notice a statement regarding writer's block. The suggestion "let's run an exercise" follows.

Writer's block because the writing-action has nothing to do with writing. Statistically speaking, writing is only 49% writing, at most. Nobody in the world is technically a "writer," by the strictest definition.

Writer's block is a myth because

This is a recurring segment, "Whiny Questions, Simple Answers," where I gather the whiniest question I come across on the internet in a given week, and provide a straightforward answer.

This week's question again concern the recently-released Warcraft movie.

It was not well-reviewed. It was not well-attended. Most videogame movies share this welcome. So, the question is as you'd expect.